Hearst Corporation

A pioneering B2B media services company with a great portfolio of print and online publications came to us to sell some of their high-value domain names, which were no longer active.

Feb 22, 2021

CLIENT

Hearst Corporation

CLIENT

Hearst Corporation

CLIENT

Hearst Corporation

Role

Sell-Side Broker

Role

Sell-Side Broker

Role

Sell-Side Broker

Service

Mediation & Negotiation

Service

Mediation & Negotiation

Service

Mediation & Negotiation

Yellow Flower
Yellow Flower
Yellow Flower

Details

Details

Details

The domain was previously the subject of a UDRP complaint in 2010. Which can make sell-side brokerage a lot more challenging due to the nature of the legal risk involved.

Several strategies were considered to facilitate the sale of the name on behalf of the client, with the goal of helping the company recover capital from unused intangible assets. The process involved curating a list of all potential owners for the name and conducting outbound negotiation.

The domain was previously the subject of a UDRP complaint in 2010. Which can make sell-side brokerage a lot more challenging due to the nature of the legal risk involved.

Several strategies were considered to facilitate the sale of the name on behalf of the client, with the goal of helping the company recover capital from unused intangible assets. The process involved curating a list of all potential owners for the name and conducting outbound negotiation.

The domain was previously the subject of a UDRP complaint in 2010. Which can make sell-side brokerage a lot more challenging due to the nature of the legal risk involved.

Several strategies were considered to facilitate the sale of the name on behalf of the client, with the goal of helping the company recover capital from unused intangible assets. The process involved curating a list of all potential owners for the name and conducting outbound negotiation.

Solution

Solution

Solution

We successfully executed our strategy while cooperating with a major corporate domain management service during the domain transfer process. The deal was featured by James Iles of GoDaddy.

https://jamesnames.com/2021/03/hearst-acquired-resin-com-for-mysterious-new-brand/

We successfully executed our strategy while cooperating with a major corporate domain management service during the domain transfer process. The deal was featured by James Iles of GoDaddy.

https://jamesnames.com/2021/03/hearst-acquired-resin-com-for-mysterious-new-brand/

We successfully executed our strategy while cooperating with a major corporate domain management service during the domain transfer process. The deal was featured by James Iles of GoDaddy.

https://jamesnames.com/2021/03/hearst-acquired-resin-com-for-mysterious-new-brand/